“These representations and promises, which are made expressly in McAfee’s standardized Consumer Agreement and reinforced on McAfee’s website and elsewhere, are specifically designed by McAfee to lull customers into enrolling and remaining enrolled in the Auto-Renewal program.” “For years, McAfee has consistently promised and reassured customers that under Auto-Renewal, their subscriptions will be automatically renewed at a price no higher than the normal, then-current price that McAfee charges other customers for the same software,” the McAfee class action lawsuit alleges. However, McAfee allegedly charges auto-renewal customers more than it charges other customers for the same products, according to the McAfee auto-renewal class action lawsuit. “McAfee induces customers to enroll in its Auto-Renewal program by representing that the cost to automatically renew their McAfee anti-virus software subscriptions will be no more than McAfee’s normal, then-current price charged to other customers for the same products,” the McAfee class action lawsuit alleges. The annual renewals continue each year, as long as a customer remains enrolled in the auto-renewal program. Some users sign up for a free trial period for the software, and once the trial period expires, McAfee strongly encourages the users to purchase a paid subscription to the software.Īccording to the McAfee class action lawsuit, consumers who purchase a one-year subscription to McAfee software are automatically enrolled in the auto-renewal program, and McAfee charges the subscription fee to the customer’s credit card on file. McAfee software can be purchased directly from McAfee’s website or from retailers such as Wal-Mart, Office Depot or. It offers subscriptions under the names of McAfee AntiVirus Plus, McAfee Internet Security, and McAfee Total Protection. McAfee markets and sells subscriptions to its anti-virus software products, promising that its anti-virus programs will protect customers’ computers from hackers, computer viruses and other computer problems. was hit with a class action lawsuit alleging it charges customers who enroll in its automatic renewal program higher prices than it charges other customers for identical products.